+400%
YoY registrations with a redesigned registration experience
I create impact through product, systems and organisational change.
I'm Amy, a Senior Product Designer at TrustedHousesitters. From acquisition journeys and trust-driven experiences to the systems and processes behind them, I design solutions that create lasting value for users and the business.
SELECTED WORK
Case studies
Product impact, design-org leadership and quality & culture - each project creates impact beyond a single screen.
01
Strategy · Discovery · Marketplace
Turning sitter discovery into conversion
Prospective sitters were being asked to make decisions before they had seen enough of the marketplace to know whether membership was worth it. I led a shift from a restrictive journey to personalised discovery, resulting in a 40% uplift in conversion and a new Explore experience across web and app.
02
AI implementation · Discovery
Exploring the future of discovery with Natural Language Search
03
Leadership · Organisational impact
Building accessibility culture at TrustedHousesitters
Coming soon
04
Platform · Enablement · Systems
Scaling acquisition through marketing enablement
Coming soon
05
Acquisition · Research · Experimentation
Designing acquisition experiences across paid and organic growth
RESULTS
Selected impact
A few outcomes I’m proud of, spanning product growth, marketplace improvements, accessibility, team rituals and better ways of working.
+276%
Conversion rate uplift from optimising a paid sitter acquisition journey
Months → hours
Reduced landing page creation from months to hours of self-serve publishing through Builder.io
Over 6x
Increase in sign-ups per design crit session after redesigning the format
15
Cross-functional members in the Accessibility Champions group I founded
+86%
Conversion rate uplift from optimising a paid owner acquisition journey
+40%
7-day sitter CVR uplift optimising sitter conversion journeys
3,742
Figma tabs open at any given time
−89%
Reduction in accessibility compliance issues through accessibility leadership
17% → 60%
Tracking consent uplift after redesigning the consent experience
+64%
Registrations from optimising the paid owner acquisition experience
+5.64%
Increase in owner confirmation rate from redesigned pet-centric profiles
LEADERSHIP & ENABLEMENT
Design beyond delivery
The work that shapes how teams collaborate, make decisions and build better products over time.
01
Accessibility Champions
Founded and lead a cross-functional accessibility group, creating shared ownership through monthly forums, an active Slack community and practical resources for teams.
02
Design crits
Own the design team’s crit sessions and redesigned the format to make feedback more useful, focused and inclusive, increasing sign-ups per session by over 6x.
03
Marketing enablement
Reduced landing page creation from months of development to self-serve within hours through the implementation of Builder.io, reusable blocks and team guidance.
04
Workshop facilitation
Facilitate strategic workshops, retros and ideation sessions that help cross-functional teams align, prioritise and move forward.
05
AI-assisted user testing
Created synthetic users and AI-assisted testing prompts to pressure-test journeys, concepts and surface potential barriers earlier.
06
Mentoring and onboarding
Mentor designers through ADPList and support new designers joining the team.
ABOUT ME
Senior Product Designer helping grow a global pet care marketplace by improving how people discover, understand and trust the product.
Currently designing at TrustedHousesitters, where I work across research, strategy, experimentation and delivery to create clearer product experiences, stronger systems and better team decisions.
Read more about me